![]() There’s a shrewd licensing strategy that might let studios have it both ways. It accelerates the need to keep spending on new content to keep them engaged. In online streaming, customers can decide to drop their subscription from one month to the next. ![]() The deal can be structured as a flat fee to license the relevant film or show. Depending on the nature of the contract signed with Netflix, it can help stabilize revenue. (Marvel films started disappearing from Netflix, for instance.) Iger is now considering licensing out titles again. "When Disney focused efforts on streaming, it pulled titles from other platforms when the licensing agreements expired. ![]()
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